MOBILE FRIENDLY
Virtually everyone uses smart devices on a daily basis. Actually, in the past few years mobile users have overtaken desktop users in most parts of the globe and studies show that trend has no intention on stopping any time soon. Therefore, it is extremely important create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam and easy to navigate and ready on any screen size.
FAST LOADING WEBSITE
Web Design in DubaiThis is key to increasing engagement and conversions. No one wants to wait (and wait and wait) for your site to load. People want to access the content immediately, and if your website is not up to the task, then they will go to the next. Therefore, all websites should be designed with short loading times for all users on all devices (even the ones with slower Internet connections). You can use Pingdom or Pagespeed Insights by Google to check your website speed and see how you can improve.
SEO SMART
Never underestimate the power of optimizing your site for both search engines and humans. Top web design in Dubai and digital marketing in Dubai depends on it. It is also super important to rank high on the search engines to gain organic traffic. For that, always include all important on-page SEO tags and elements, including schema and XML sitemaps. However, also bear in mind that the content is meant to be consumed by humans, so none of the above will matter if you do not develop compelling, readable content your followers are looking keeping in mind the keywords they use to search for that content.
EMAIL MARKETING
Yes, believe it or not, email marketing is still a thing! A highly effective method, but only if follow best practice! Do not rely on purchased databases, the best leads come from the data captured by your website, as they are leads that are truly interested in hearing what you have to offer. A site’s email capture form is the audiences’ first point of contact with your business, so it’s important that you leverage your email marketing system for seamless access, connection and list building. You can even consider designing pop-ups on your site or landing pages that help your lead generation activity.
THINK CMS
We aren’t quite done with the power of the written word just yet. Consistently publishing fresh, original content not only captivates your audience, it can deliver invaluable, long-term digital marketing momentum and is key to upstate your competition and become a market leader. A great tip is remember to Include a back-end Content Management System in the design so clients can post and edit content as needed.
SOCIAL MEDIA
Social Media is a power horse here to stay. Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.
ENABLE TRACKING
Analytics matter!!! A LOT – it is the best way of determining that your website is actually doing its job. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.
CONVERSION OPTIMIZED
No business can thrive without actual clients, so it is key to incorporate elements into your design that leads potential customers to conversions. Implement tools for creating campaign landing pages into your design. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.
STRONG SECURITY
Never compromise on-site security. Not only is it key to protect your business key information and practices, but it is also extremely important in building business-client. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
This concludes the non-negotiable portion of our web design in Dubai 2018 website guidelines. However, because we are feeling extremely happy today, here are two bonus tips to consider when creating a site:
PROGRESSIVE WEB APPS
Savvy web designers, intrigued by the impact apps have on mobile media platforms, have successfully blended the very best web and app features into a hybrid known as Progressive Web Apps. Expect to see Progressive Web Apps out in full force throughout 2018. As a developer, consider including various features into your design such as splash screens, push notifications, and animated page transitions to elevate overall UX.
AI AND MACHINE LEARNING
Yes, really! We are not kidding! Artificial intelligence is no longer a futuristic, high-tech term and has already successfully worked its way into our everyday experience. Don’t believe me? Have you ever posed a question to Siri or Alexa? I rest my case. Adobe’s Sensei is delivering AI tools to various web design platforms worldwide, making it a more accessible, available resource.
In short, a lot was changed in web design in the past few years, and if a business does not keep up with the trends, it will be left behind and beaten by the competition. Dubai is at the forefront of these technological changes, therefore, it is of extreme importance that web design in Dubai for any successful business in the city to stay up to date and to constantly read about the new trends arising every day.
Hope these tips help you build the best website for your business!
If you have any questions, please don’t hesitate to ask and we will be happy to get back to you as soon as possible. We would also love to hear your thoughts on the above!
